MARKETING AND CONSUMER EDUCATION

Code: 7F5D11242019 Price: 4,000 67 Pages Chapter 1-5 6680 Views

GET THE FULL MATERIAL

The study set out to examine the role advertisement in educating the consumers with viewers of select commercials as a case study. For effective analysis the study sought consumer’s reaction whether marketing really educated consumers of goods and services in Oron urban, and whether there were other factors that contributed to consumer education other than marketing. The method used was the survey method and the questionnaire was the instrument used for data collection. Two Hundred and Fifty (250) copies of questionnaire containing twenty-three (23) items were systematically distributed to viewers of television commercials in five (5) zones, Uyo City Polytechnic Community, Okossi, Ukoko, Oruko and Uyubia. Two hundren and forty (240) of the 250 copies were filled and returned, but only two hundren and thirty were considered good enough to be used in the analysis. Data collected were analysis using the simple percentage in calculating the tabulated figure. The findings of the study indicate that out of the 230 respondents, 70% of the respondents were influenced by advertisement. In view of the finding of this study marketing was found to influence consumer education in marketing is an active and indispensable tool to ensure ethical behavior in the market place. Futhermore, the research confirmed that factors other than marketing equally influenced consumer education and their purchase behavior, Base on these findings, it was recommended that marketing messages should be packaged in such a way to educate the public about the product and not only to sell the product. Apart from this advertiser and manufacturers should know that consumer education is affected not only by all emphasis and energy should not be concentrated on marketing at the expense of

Sample Preview:

DOWNLOAD SAMPLE

DOWNLOAD FULL MATERIAL

Share on social media

WhatsApp Facebook Instagram Twitter

Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as a guide in developing your original research work. Thanks.

Disclaimer: All undertaking works, records, and reports posted on this website, eprojectguide.com are the property/copyright of their individual proprietors. They are for research reference/direction purposes and the works are publicly supported. Do not present another person’s work as your own to maintain a strategic distance from counterfeiting its results. Use it as a guide and not duplicate the work in exactly the same words (verbatim). eprojectguide.com is a vault of exploration works simply like academia.edu, researchgate.net, scribd.com, docsity.com, course hero, and numerous different stages where clients transfer works. The paid membership on eprojectguide.com is a method by which the site is kept up to help Open Education. In the event that you see your work posted here, and you need it to be eliminated/credited, it would be ideal if you call us on +2348064699975 or send us a mail along with the web address linked to the work, to eprojectguide@gmail.com. We will answer to and honor each solicitation. Kindly note notification it might take up to 24 – 48 hours to handle your solicitation.

Material Information

₦4,000.00 1 Price:
67 2 No. of Pages:
5 3 No. of Chapters:
No 4 Has Implementation:

FOR ENQUIRIES WE ARE AVAILABLE 24/7

Contact us on

WhatsApp Phone Call Email Facebook