ABSTRACT
This project is made up of five chapters which contains different information about the project. The importance of containerization as a marketing tool was examined with the aim of assessing its contributions towards the purchase of industrial products to carryout research work, a total of one hundred (100) industrial buyers were used as sample while case study was drawn from Okigwe road, Enugu, Agbani.
To gather data, personnel interview and two set of questionnaire were used one for industrial user and the other two staff. In the analysis of the result, percentage was used while chi-square technique is adopted in testing the hypothesis and it was tested at 5% level of significance. The following hypothesis were tested. Containersation of a product attract a buyer, containerization of a product affect’s users decision to buy. In the course of the research, useful findings were made which among others include, using a good colour combination materials and adequate shape and design to attract buyer’s attention. It was also found that containerization play an important role of impact for promotion of product apart from its traditional role of protection. The belief in the container is a silent sales man. Apart fro this, industrial buyers are motivated to and quantity, therefore for a company to achieve it’s goals. Management should give containerization an intelligent leadership and support. Since containers in a dynamic complex and controversial business area. This involve improving their containers policies are properly implemented.
Container or packaging as the name implies has many uses vis, protection, identification, differentiation of a particular brand for storage purpose of the prPoduct.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Containerization in a modern phenomenon in transportation since its emergence has swept all the modes of transportation and transport vehicles can combine with one another in initiating and completing journeys in cargo transportation.
Containerization is the use of large boxes for packing goods to be transported o long distances in order to facilitate handling and transfer among different vehicles since its emergence in transportation, containerization port authorities’ government/ industrialists.
According to Amanze (1989:24-25) containers help to economies the number of movement and handling required in conveying a given quantity of cargo and ensure generally ‘posses’ three unique features, these are:
a. They are standardized:- They must be of the same size, shape and material so that they can easily be carried by different vehicles in the different modes of transportation in different countries and contents.
b. They are strong and weather proof: Transport containers must be strong or tough and weather proof, so that can withstand the hard conditions as the seas and ports and ensure the safety of the goods they are carrying. For these reasons, containers are made of steel, aluminum or combination of these and other metals which do not rust easily.
c. They are large: Container must be larges that they can be used to carry bulk materials. Where containers are very small. The amount of trans-shipment handling required would be much, thereby defeating the aim of containerization. However containers must not be so large to the extent that they cannot fit into the vehicles used for carrying large cargo in the different modes of transportation.
The use of large containers for want and overseas transportation and distribution of goods began in the early part of the twentieth century. But in 1926 London Midland and Scottish Railways were the first firms to use container whose original business was road haulage started a containership service between New York and Porto-Rico. According to the American container trade journal in edition (1966:11-12), the main brake through in containerization was attained by sea-but in 1966 with the intention to enter the Trans Atlantic trade with containership. This decision seen to have jotted other shipping likes lines from slumber.
Nigerian become involved in containerization revolution in 1968 when the first substantial container vessels landed with over 100 tones general cargo at the Apapa wharf port containerization has also made a significant impact on road and railway transportation since August 1980 when inland containers Nigeria Ltd (ICNC) made its trail-blazing relationship from Lagos kano will a single container within ten days.
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