ABSTRACT

An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Enugu state within the period 2004 – 2008, was carried of SEEDs programmme in Enugu state.

This research work was done to determine whether SEEDs has actually reduced the level of poverty and unemployment in Enugu State.

Against this background, the project has the objective of findings out the implementation of SEEDs programme and suggest ways to build on the success and correct the weakness of the programme in the coming years. Other objectives include.

1.                  To determine whether the SEEDs programme has reduced enlightenment programme for rural and urban development with the use of SEEDs programme

2.                  To determine the marketing strategy adopted in executing the programme.

3.                  to identify the factors militating against the application of marketing strategy

4.                  To determine the constraints to the effectiveness of SEEDs in promoting state development.

5.                  To make recommendations based on the findings

A survey research design was carried out and a sample size of 400 respondent was studied. Questionnaire was the major research instrument used in collecting data for this research work. The chi-square statistical tool was used to test the hypotheses formulated leading to the following major findings.

1.         There is significant relationship between marketing strategy adopted by SEEDs an state developments.

2.         The state government support enlightenment programme for rural and urban development with the use of SEEDs programme.

            Following our findings, we therefore conclude that the failure on the part of the government of Enugu state to improve on the implementation of SEEDs programme will not help reduce the level of poverty and unemployment in the state but will rather increase the rate tremendously on the good citizens of Enugu State.

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION

1.1              Background of the study

1.2              Statement of problem

1.3              Objectives of the study

1.4              Research questions

1.5              Research hypothesis

1.6              Significance of the study

1.7              Scope and limitations of the study

1.8              Definition of terms

References

CHAPTER TWO- LITERATURE REVIEW

2.1              Conceptual framework

2.2              Need for marketing strategy by organizations

2.3              The state economic empowerment and development strategy (SEEDs) and its marketing strategy

2.4              The concept, characteristics and challenge of poverty and unemployment in Enugu State and Nigeria in general

2.5              Distribution channel of SEEDs programme in Enugu State.

2.6              Application of marketing strategy of SEEDs.

2.7              Marketing constraint of the SEEDs implement

References

CHAPTER THREE: RESEARCH METHODOLOGY

3.1              Research design

3.2              Area of study

3.3              Population of study

3.4              Sample and sampling techniques

3.5              Instrument for data collection

3.6              Method of data presentation

3.7              Method of data analysis

References

CHAPTER FOUR: PRESENTTION AND ANALYSIS OF DATA

4.1              Data presentation

4.2              Testing of hypotheses

CHAPTER FIVE:    SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION

5.1       Summary of findings

5.2       Conclusions

5.3       Recommendations

            Bibliography                                                             

            Appendix                                                                              

            Questionnaire                                               

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

            Over the last four decades, the federal government has made effort to address the recurring challenges of poverty and unemployment in Nigeria. Many not these efforts have not been very successful due to none implementation and poverty are two socio-economic problems that have continued to pose challenges to government through out the globe “ these two problems have become epidemic in the Nigeria economy” Soludo (2004).

            The incidence of poverty has been high and on general increase since the 1980’s poverty rose from 28:1% to 46.3% in 1985 fell to 42.7% in 1997 but increased rapidly to 65.6% in 1996 but by 2003, it stood at 54.4% NBS, (2006).

            Other demoralizing indicator of poverty are also given life expectancy was unsatisfactory low at 54 years in 1999 while other countries like Japan life expectancy was 80.8 and  average of almost 78 years in the 48 “high human development countries: (UNDP 200: for some global poverty indices see third wall 2003: 52-62). Infant mortality at 77per 100 and  maternal mortality at 704 per 100,000 like birth are among the highest in the world other available data from national bureau of statistics show unsatisfactory pictures.

–                      Only about 10% of Nigerians has access to good drugs

–                      Physician per 100,000 people were fewer than 30

–                      Over 5 million adult Nigerians has been estimated to be living with HIV/AIDs a number that may be currently exceeded.

–                      The proportion of children fully immunized had dropped from 30% in 1990 to 17% in 1999 and almost 40% of the children in the later years had never received any vaccination.

AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY STATE ECONOMIC EMPOWERMENT AND DEVELOPMENT STRATEGY (SEEDS) IN REDUCING POVERTY AND UNEMPLOYMENT IN ENUGU STATE