ABSTRACT
The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu).
Primary and secondary data were collected to solve the research problem. Questionnaires were used as research instrument. The population of the study comprised the customers, management and relevant staff of Nigerian Breweries Plc in Enugu metropolis.
In order to carry out the work effectively the following objectives were formulated.
1) To determine whether Nigerian Breweries Plc Ama socially responsible in its operation.
2) To identify whether Nigerian Breweries Plc contribute to social causes.
3) To determine whether Nigerian Breweries Plc came about the environment which it operates.
In organizing and presenting the data collected, tables, frequencies and percentages were used while the hypotheses tested with chi – square. Based on this, the researcher recorded the following findings.
Customers in Enugu metropolis indicated that Nigerian Breweries Plc contributes to social causes.
TABLE OF CONTENTS
CHAPTER ONE:
1.0 INTRODUCTION
1.1 Statement of the problem
1.2 Objectives of the study
1.3 Significance of the study
1.4 Scope of the study
1.5 Research hypothesis
1.6 Definition of terms
CHAPTER TWO
2.0 THE PRACTICE OF SOCIAL RESPONSIBILITIES IN NIGERIA
2.1 Criticisms of social responsibilities
2.2 What is social responsibility and ethic marketing
2.3 Areas of social responsibility
2.4 Factors affecting social ethical standard
2.5 Consumerism
2.6 Company’s profile
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 Source of data collection
3.2 Population of the study
3.3 Determination of sample size
3.4 Sampling techniques
3.5 Research instrument used
3.6 Method of data collection
3.7 Method of analysis
3.8 Limitation of the study
CHAPTER FOUR
4.0 Data presentation and
4.1 Analysis of data
4.2 Test of hypothesis
CHAPTER FIVE
5.0 Summary of findings
5.1 Recommendation
5.2 Conclusion
5.3 Bibliography
CHAPTER ONE
1.0 INTRODUCTION
Marketers should not only think of customers satisfaction as the key to profitability. The marketer operates in an environment. Where several forces are in a state of dynamic tension and these forces must never be under estimated by the marketer. Socially responsible marketing recognizes that the organization is part of a larger society and as a result should be accountable to that larger society for its actions.
Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as a guide in developing your original research work. Thanks.
Disclaimer: All undertaking works, records, and reports posted on this website, eprojectguide.com are the property/copyright of their individual proprietors. They are for research reference/direction purposes and the works are publicly supported. Do not present another person’s work as your own to maintain a strategic distance from counterfeiting its results. Use it as a guide and not duplicate the work in exactly the same words (verbatim). eprojectguide.com is a vault of exploration works simply like academia.edu, researchgate.net, scribd.com, docsity.com, course hero, and numerous different stages where clients transfer works. The paid membership on eprojectguide.com is a method by which the site is kept up to help Open Education. In the event that you see your work posted here, and you need it to be eliminated/credited, it would be ideal if you call us on +2348064699975 or send us a mail along with the web address linked to the work, to eprojectguide@gmail.com. We will answer to and honor each solicitation. Kindly note notification it might take up to 24 – 48 hours to handle your solicitation.