TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
Background of the study
Statement of problem
Objectives of the study
Scope of the study
Statement of hypothesis
Significance of the study
Definition of terms
CHAPTER TWO
Review of relation literature
Literature review
Origin of Nigeria banking system
Banks defined
Types of banks
Differences between central banks and other banks
Differences between commercial banks and merchant banks
Commercial banks and rural banking development
Financial institutions and rural development
Rural banking scheme and relationship Between peoples bank, community, family support towards rural development
CHAPTER THREE
Research methodology
Sources of data
Population of study
Sample size determinant
Research instrument used
Origin of data
CHAPTER FOUR
Tool of statistical analysis
Testing of hypothesis
CHAPTER FIVE
Summary of findings, recommendation and conclusions
Summary of finding
Recommendation
Conclusion
Bibliography
Appendix I
Appendix II
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
Banking transactions in some selected local government in Enugu such as Udi, Ezeagu Udoji is not new to us as we have been practicing this system for over thirty years after independence.
. However it is on this background that two systems of operations were adopted for effectiveness and efficiency of the product management in various banks. In the past we use to have an orthodox banking process whereby the banker relaxes on this sit waiting for customers to bring business. This type of banker is looked at as somebody with rigid ideas about bankable projects and which in turn retards the smooth flow of banking operations. Another type of banking process adopted as conventional is the unorthodox system whereby the banker is evolved in looking for customers.
Because they want to maximize profit, the banks employ all possible marketing promotional strategies in order to survive, hence competitors has come into play and thereby creating innovation and business acumen. Knight Lester B. (1970: 7) status of banking marketing Washington D. C. American Bankers Association states that banks primarily especially commercial banks are engage in business of collection, payment and depository functions as well as credit management.
According to Kotler (1980: 4) stated that the survival of any bank depends on the manner it functions and therefore it has to depend on the market place for its profitability and environments of the economy which it serves. It is worthy to mention that the ability of any business to serve and retain its customers depends mostly on the quality and the effectiveness of the product management it offers. The quality of services provided by the any organization is better judged in terms of it’s ability to bestow the customer’s with the desired satisfaction. In this regard characteristics such as reliability, standardization, availability and other desired attributes associated with service combine to determine the effectiveness of the product management in the marketing of banks services in the three local government areas.
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