ABSTRACT
This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis.
To carryout the research work. The some of the following objectives were set out.
To find out the problems associated with the pricing system of sorghum.
To make appropriate recommendation on how to improve on the pricing system of the sorghum Based on these extensive literature review on text book.
Fournals, and material on the area of the study was carried out.
Based on these researcher came up with following findings.
The survey shows that the pricing system as adopted by sorghum suppliers does not lead to customer repeats patronage.
It was equally discovered that the product is not really available in all the markets in Enugu metropolis.
The four ps of marketing price promotion place and products should be adequately applied for improved performance.
It is the researchers opinion that if these recommendations are judiciously carried out sorghum supplier will not only serve their customers better but also improve their profit margin.
TABLE OF CONTENTS
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Research question
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
1.8 Definition of terms
CHAPTER TWO:
2.0 literature review
2.1 An overview of agric marketing
2.2 Classification of agricultural produce
2.3 Importance of agricultural produce
2.4 Marketing concept in agric marketing
2.5 Marketing mix for agric produce
2.6 Product mix for alp
2.7 price mix for agric produce
2.8 Distribution mix for agric produce
2.9 promotion mix for agric produce
CHAPTER THREE
3.0 Details Discussion
3.1 What is price?
3.2 Type of price
3.3 pricing of agric produce
3.4 pricing objectives
3.5 The impact of pricing an agric marketing
CHAPTER FOUR
4.0 Summary of findings recommendation and conclusion
4.1 Summary of findings
4.2 Recommendation
4.3 Conclusion
Bibliography.
INTRODUCTION
Pricing is much more of an uncontrollable variable for the agricultural producer especially in the short run. In the first place, agricultural producers come in small operating units produce homogeneous products and cannot influence supply situation in the face of changing demand in the short run. In the long run these producer can influence price b y reducing the acreage cultivated.
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