ABSTRACT
This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case study, the objective is carrying out, to analyse if product Innovation enhance organization Image than old products, also to find out the consumer Improved quality to existing product the methodology simply mans the different ways methods and system a researcher used to administer an collect data collection, the data collection methods depend principally upon the aim and objective pf the research. This research of data collected from different source. The major finding in the product innovation is used to attain. In market leadership they could be seen at question sic table four where 68% of the respondent dais that product innovation are used to attain market leadership, in this case, I recommend that both the production and marketing manager of every firm should as a matter of necessity be creative Innovation and productive.
TABLE OF CONTENTS
Title page
Abstract
Table of content
Chapter one: Introduction
1.1 Background of the study
1.11. Profile of the company
1.2 Statement of the problem
1.3 Objective of the study
1.4 Research question
1.5 Research hypothesis
1.6 Significance of the study
1.7 Scope and Limitation of the study
1.8 Definition of terms
Chapter two: Review of related Literature
2.0 Introduction
2.1 The scholar’s Perspective
2.2 The manufacture’s Perspective
2.3 The consumers’ Perspective
Chapter three research methodology
3.0 Introduction
3.1 Research Design
3.2 Area of the Study
3.3 Population of the study
3.4 Sample and sampling techniques
3.5 Method of Data Collection
3.6 Method of Data Analysis.
Chapter four: presentation and analysis of Data
4.1 Presentation and Analysis of Data
4.2 Test of Hypothesis
4.3 Discussion of finding
Chapter five: Summary, conclusion and Recommendation
5.1 Restatement of the problem
5.2 Summary of findings
5.3 Conclusion drawn from the findings
5.4 Recommendation
5.5 Suggestion for further studies
Reference
Appendix I
Appendix II
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Many years back, the seller oriented Market prevailed over the consumer’s did out weight the main products during this period the production concept of the marketing Philosophy was prevailing giving little or no attention to the consumer.
The general difference was that the product would surely find a needy marketing no particular attention was paid to the product, packaging labeling, branding, modification and other features, qualities etc.
As time went on more and more products entered the market. This coming together of many products brought about competition among the available products consumer sovereignty began to over take its bearing based on good packaging, brand image, quality and convenience.
In the era of marketing concept, manufacturers, and producers determine first the need and went of the consumers and try their best to inculcate this into the company polices and programmes.
As a result of the dynamic business environment today, first apply difference strategy to ensure continued operation. Many new product are constantly being introduce into the market innovation are seriously on their job modifying and deleting old and unprofitable products.
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