CHAPTER ONE
INTRODUCTION
In as much company have conducted business, some have been experiencing outstanding
Successes while other person dismal failure.
Some organizations act with purpose and sense of direction, other draft, some companies are adopt at seizing new opportunities, other watch passively or let the ship through cracks. Management is a set of function i.e. planning, controlling, directing etc and the best way to predict a future is by planning ahead.
Business organizations, both small and big in Nigeria are presently going through a revolutionary trend which is affecting their performance behavior survival growth in industry. The relevance and realization of the natural desires of survival and growth in a turbulent business environment therefore call for a fundamental approach i.e. a long term perspective has to be adopted for the understanding of the factors of the economy. It is often that planning decision making. The making of tomorrow’s decision today or deciding presently where they are intends to be at a future term and how to get there.
It is the responsibility of the top management to engage in strategic plan. A strategy in plan that is unified (I.e. it ties all the part of enterprises together – strategies are both plan for the future and pattern from the past) (minzberg 1987). Strategic planning is therefore concerned with policy formulation and implementation development of plans leading to the allocation of resources in such a way as to achieve the set objective of the business.
Usually, it is the study of management to anticipate the future to attempt, to mould it and to balance short range and long range goal. (Drucker, 1979). Strategies planning when adopted and implemented in organization result into strategic management and its encourage a systematic management of chance and enable the organization resources toward a desire future. It is mostly in the range of 5 years, but may be as long as 15 years. This study will focus on the performance of the organization and the case study, is on PZ industry which engage in different production such as soap and detergents, tooth paste, powder etc but emphasis will be lay on the soap and detergent of the organization.
Organization in Nigeria faces a lot of problem which has prompted the researcher into writing on them also profound a way in which strategy planning can enhance performance of an organization. One of the major problems of strategic planning in an organization is that plans are not property implemented.
This research will contributes to the solution of a problem of improper evaluation to the planning in an organization which can lead to inefficient and in effectiveness hindering the attainment if organization performances and objectives.
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