TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of contents
Chapter one: General introduction
Chapter two: literature review
CHAPTER THREE
Research methodology
CHAPTER FOUR
Data presentation, analysis and interpretation
CHAPTER FIVE
Summary, conclusion and recommendations
Bibliography
Appendix
CHAPTER ONE
1.0 GENERAL INTRODUCTION
1.1 BACKGROUND TO THE STUDY
The impact of advertising in enhancing sales volume is the ultimate goal of advertising in order to increase the firm’s profitability.
Advertising is the mass paid communication designed to impart information about an organization, brand or services to develop attitudes and awareness and to induce action beneficial to the advertiser generally through the sale or promotion of the product.
According to John Hobson (1958), advertising is a form of communication, the special nature advertising of this is that it is paid for by some interest party who stands to benefit from the communication of the message. Moreso, getting your name out to the public is the key to raising our sales volume.
The old adage that you have to spend money to make money is very true in this case if you want your customer base to expand, you must advertise word of mouth is a great way to get local business is Fantastic and always well came, but there is a far larger scale of people that advertising will help bring in. the business all advertising in many ways and have been extremely successful.
Coca – cola “I’d like to teach the world to sing” that was one of coke’s famous advertising campaigns many years ago, who is coke’s biggest rival: Pepsi – Cola of course.
Pills bury doughboy: Say he’s that cute little guy whom you would have to give a little poke in his tummy to make him laugh. This character has been around for many years. Why? Because of the success of his advertising power.
Advertising business increase sales volume because people like buying a name they feel they know. That is why so many people refuse to buy products that are a generic brand. They do not know the name because they have never heard of it. They have never been given a reason to trust the name and therefore they dont trust it.
If your goal is to simply reach more people in your area, that can be done on a smaller scale. Advertising hire people to stand with signs a long the road to encourage customers to come to their place of business.
Advertising makes smart business sense yes, you do have to spend some money in order to advertise. However, the increase in your sales volume will make up for it. Many falling business have used advertising as their last ditch effort to save their businesses and it works.
This research will indicate various problems that an organization sales volume will encounter without advertisement which includes the following
Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as a guide in developing your original research work. Thanks.
Disclaimer: All undertaking works, records, and reports posted on this website, eprojectguide.com are the property/copyright of their individual proprietors. They are for research reference/direction purposes and the works are publicly supported. Do not present another person’s work as your own to maintain a strategic distance from counterfeiting its results. Use it as a guide and not duplicate the work in exactly the same words (verbatim). eprojectguide.com is a vault of exploration works simply like academia.edu, researchgate.net, scribd.com, docsity.com, course hero, and numerous different stages where clients transfer works. The paid membership on eprojectguide.com is a method by which the site is kept up to help Open Education. In the event that you see your work posted here, and you need it to be eliminated/credited, it would be ideal if you call us on +2348064699975 or send us a mail along with the web address linked to the work, to eprojectguide@gmail.com. We will answer to and honor each solicitation. Kindly note notification it might take up to 24 – 48 hours to handle your solicitation.