INFLUNCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY STUDENTS IN ADO EKITI EKITI STATE
ABSTRACT
Television advertisement has over the years helped a great deal in the marketing of goods and
services. This research work is an analytical study of the influence of television advertisement on
the buying choice of ‘Always’ sanitary pad by students in Ado Ekiti,Ekiti state. It explored the
questionnaire and interview approaches to gather relevant data. Chapter one defines the
background and frame of reference for the project; providing the objectives, significance,
statement of the problem and scope of the study as well as key terms that are fundamental to the
study.
In chapter two, the researcher offers an excursion into the study of television, noting its
evolution and development in Nigeria. It also defines advertising with reference to its evolution
and its growth in Nigeria. The study focuses on the influence of television advertisement on
‘Always’ sanitary pad as a commodity, using the theories of media dependency and social
responsibility. Chapter three discusses the method of data collection and study population, while
chapter four analyzes the quantitative datausing simple percentage method and descriptive
method for the qualitative data, further describing the ‘Always’ sanitary pad advertisement. In
chapter five, the researcher summarized, made recommendations towards improving the quality
of ‘Always’ sanitary pad television advertisement. The study concludes that there is need to make
the commodity more available and affordable to the consumers
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