AN ASSESSMENT OF TELEVISION CAMPAIGN ON GENDER ROLES ON EMPLOYMENT OPPORTUNITIES FOR WOMEN IN PLATEAU STATE
CHAPTER ONE
1.1 Background of the Study
Despite some progress made over the years or few decades in increasing women’s labour force participation and narrowing gender gaps in wages, gender equality in the world of work, still remains an achieve goal. While millions of women have become successful entrepreneurs, women are still grossly underrepresented in the world’s board rooms. In the develop world, women continue to form a large majority of the world’s working poor, earn less income and are more often affected by long-term unemployment than men.
The centrality of gender equality, women’s employment and the realization of women’s rights in achieving sustainable development has been increasingly recognised in recent decades. This recognition is evident in a number of international norms and agreements, including principles 20 of the Rio Declaration on Environment and Development, adopted in 1492 in its statement regarding the full participation of women being essential to achieving sustainable development.
In the Beijing Declaration and Platform for Action, adopted by member states of the United Nations in 1995, governments were called upon to integrate gender concerns and perspective into policies and programmes for sustainable development. Also, the centrality or gender equality has been articulated in the outcome document of the United Nations Conference on Sustainable Development entitled “The Future we Want,” adopted in 2012 which included recognition of the importance of gender equality and women’s empowerment actions the three pillars of sustainable development, economic, social and environmental and resolved to promote gender equality and women’s feel participation in sustainable developmentpolicies, programmes and decision making at all levels (General Assembly Resolution 66/288, Annex)
The media is seen as a catalyst towards the achievement of better job opportunities and women empowerment, especially through television as a medium of communication by creating awareness campaigns on gender roles and employment opportunities for women in Plateau State
1.2 STATEMENT OF THE PROBLEM
It is disturbing that existing data show these is a persisting wide gap between the income generating and employment opportunities of women and men in virtually all sectors of the Nigerian society and particularly Plateau State (FGI, 2012:12) women involvement in the theoretical sector is estimated at 11% compared with the 30% for men. Also, in the Federal Civil Service 76% of civil servants ate men and 24% are women (CIDA, 2012:17). It is on this promise that this study sets out to investigate television awareness campaigns on Gender Roles and Employment Opportunities for Women in Plateau State.
1.3 OBJECTIVES OF THE STUDY
This study sets out to achieve the following objectives:
1.4 RESEARCH QUESTIONS
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