Abstract
It is obvious that the last half of the twenty-first century witnessed a rival of radical political change that has swept across the frontiers of most modern nations of the world. A result of this change is the emergence of socio-cultural variety and political pluralism. This study examined the impact of radio advertising on the voting behaviour of the rurality during elections. Survey research methodology was adopted coupled with the distribution of questionnaires to respondents.
The results of the study clearly indicated that radio political advertising has a great influence on the voters’ voting behaviour by setting political agenda for them and making both political candidates and their political parties preferable to voters. It is therefore recommended that future researchers on this study should further examine the contrasting influence of negative and positive media advertising on the political behaviour of urban voters.
Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as a guide in developing your original research work. Thanks.
Disclaimer: All undertaking works, records, and reports posted on this website, eprojectguide.com are the property/copyright of their individual proprietors. They are for research reference/direction purposes and the works are publicly supported. Do not present another person’s work as your own to maintain a strategic distance from counterfeiting its results. Use it as a guide and not duplicate the work in exactly the same words (verbatim). eprojectguide.com is a vault of exploration works simply like academia.edu, researchgate.net, scribd.com, docsity.com, course hero, and numerous different stages where clients transfer works. The paid membership on eprojectguide.com is a method by which the site is kept up to help Open Education. In the event that you see your work posted here, and you need it to be eliminated/credited, it would be ideal if you call us on +2348064699975 or send us a mail along with the web address linked to the work, to eprojectguide@gmail.com. We will answer to and honor each solicitation. Kindly note notification it might take up to 24 – 48 hours to handle your solicitation.