ABSTRACT
This study intends to investigate the managing a co-operative shop as a small trading venture. A case study of marketing department mini supermarket (I.M.T) Enugu. Specifically, the study tends.To find out if best location of business automatically lead to effective management of co-operative shop.
To find out if incentive such as bonus, free gift, and discounts are properly introduced for attraction and retention of customers. To determine the extent of which owner managers of co-operative shop use product line and product diversification for the growth of their business. Also, in the process of executing this research work, the researcher takes adequate care to structure a simple quest once which was distributed personally to the respondent, by hand and collection was also done by hand in order to generate primary data while secondary data was gotten through the use of book, journals, magazine published by different authors. The population for this study both for the owner / managers as nine (9) stay unstapled and for member/customers to be was given by the secretary to the marketing department as part of oral interview conducted by the researcher. However, Bowrley’s formular was applied to determine the sample size of the member /customers since the population was considered too big to handle by the researcher. Therefore, total number of completed and returned questionnaires for owner/mangers is nine (9) while for member /customers is two hundred and sixty four (264).
After throughout investigation and proper analysis of data, the researcher discovered the following to be the major findings.
– That capital is the prime factor to be considered in establishing a co-operative shop.
– That strategies adopted by marketing department mini supermarket are value, efficiency and sensory strategies.
– That location has contributed very adequate to the success of the venture.
– That incentives such as bonus, free gift and discounts were not properly used for attraction and retention of customers.
– That product line and product diversification were not used by this shop.
– That most co-operate shop, fails due to mismanagement of such venture.
However, from the findings stated above, the researcher than conclude that whoever wants to establish a co-operative shop should go ahead and do so for the fact that all the resources for effective management of the shop are put in place.
Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as a guide in developing your original research work. Thanks.
Disclaimer: All undertaking works, records, and reports posted on this website, eprojectguide.com are the property/copyright of their individual proprietors. They are for research reference/direction purposes and the works are publicly supported. Do not present another person’s work as your own to maintain a strategic distance from counterfeiting its results. Use it as a guide and not duplicate the work in exactly the same words (verbatim). eprojectguide.com is a vault of exploration works simply like academia.edu, researchgate.net, scribd.com, docsity.com, course hero, and numerous different stages where clients transfer works. The paid membership on eprojectguide.com is a method by which the site is kept up to help Open Education. In the event that you see your work posted here, and you need it to be eliminated/credited, it would be ideal if you call us on +2348064699975 or send us a mail along with the web address linked to the work, to eprojectguide@gmail.com. We will answer to and honor each solicitation. Kindly note notification it might take up to 24 – 48 hours to handle your solicitation.