ABSTRACT
This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies.
The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies.
The researcher used the survey research design to execute this study.
The population used by the research or for this study consisted of all the workers of the Nigerian Breweries Plc. At 9th mile corner, Ngwo in Enugu State.
The researcher used the systematic simple random sample techniques to select the sample used for the study.
The researcher used the Yaro Yainene’s formular for sample size determination to determine the sample size for the study
The researcher used the measurement tool (the questionnaire) as the major data collection instrument for this study.
Out of the 119 questionnaires administered by the researcher, 112 were returned and percentages to present and water interpret the data they generated for this study while they used the test for questionnaire content.
TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
STATEMENT OF PROBLEM
OBJECTIVE OF STUDY
RESEARCH HYPOTHESIS
SIGNIFICANCE OF THE STUDY
SCOPE OF T HE STUDY
LIMITATION OF STUDY
DEFINITION OF TERMS
CHAPTER TWO
LITERATURE REVIEW
CHAPTER THREE
DESIGN OF THE STUDY
POPULATION OF THE STUDY
SAMPLE SIZE
SAMPLING PROCEDURE
SELECTION AND CONSTRUCTION OF RESEARCH INSTRUMENT
ADMINISTRATION OF RESEARCH INSTRUMENT
METHOD OF DATA ANALYSIS
CHAPTER FOUR
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
TEST OF HYPOTHESES
CHAPTER FIVE
SUMMARY OF FINDINGS
RECOMMENDATION
CONCLUSION
BIBLIOGRAPHY
QUESTIONNIARES
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public. Advertising policy constitutes such an important strategy in the marketing programme of companies that its negligence could spell down for companies.
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