ABSTRACT
This research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives.
To find out the impact of effective sales promotion on increasing coca-cola market share.
To find out the extend sales promotion has contributed to the economy. Based on these existensive literative review on textbook, Journals, and material on the area of the sudy was carried out. The research came up with the following findings.
– Sales promotion encourges customer’s purchase of coca-cola and equally creates customers attention and desire for the product.
– Sales promotion equally contribute to the development of the economy Based on this findings the researchers recommend the following.
– The company should not only define it target for appropriate choice of promotional tools that suit the audience but should make sales promotion cost effective to be able toachieve it’s objectives.
The government should monitor the sales promotional activities of the companies because some of them are deceptive.
These recommendations if properly carried out we booost the company’s position in soft drink industries and equally contribute to economy of the country. It was equally discovered that most of Nigeria companies that engages in sales promotion activities are very difficult for customers to win the reward and even when the reward is won, it is difficult to be collected by the winner.
TABLE OF CONTENTS
CHAPTER ONE
1.0. Introduction
1.1. Background of the study
1.2. Statement of the problem
1.3. Objectives of the study
1.4. Research question
1.5. Significance of the study
1.6. Scope of the study
1.7. Limitation of the study
2.0. Literature review
2.1. What is promotion?
2.2. Components of promotion
2.3. Nature of sales promotion
2.4. Difference forms of sales promotion
2.5. Effectiveness of sales promotion
2.6. Objectives of sales promotion
3.0. Detail of discussion
3.1. Sales promotion in brewery industry
3.2. Critisms of sales promotion
3.3. Contribution of sales promotion in the economy
3.4. Company profile.
4.0. Summary of finding recommendation and conclusion.
4.1. Summary of finding
4.2. Recommendation
4.3. Conclusion
Bibliography
1.0. INTRODUCTION
1.1. BACKGROUND TO THE STUDY.
Ebue B. (2000: P. 339) sees sales promotion as something that can arouse interest, create a buyer desire, spirit an immediate reaction from customers middlemen and company’s sales force. It is the name trhat is applied to special kind to sales accelerating personal selling or publicity and also its activities are directed to consumer middlemen or the forms sales force.
Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as a guide in developing your original research work. Thanks.
Disclaimer: All undertaking works, records, and reports posted on this website, eprojectguide.com are the property/copyright of their individual proprietors. They are for research reference/direction purposes and the works are publicly supported. Do not present another person’s work as your own to maintain a strategic distance from counterfeiting its results. Use it as a guide and not duplicate the work in exactly the same words (verbatim). eprojectguide.com is a vault of exploration works simply like academia.edu, researchgate.net, scribd.com, docsity.com, course hero, and numerous different stages where clients transfer works. The paid membership on eprojectguide.com is a method by which the site is kept up to help Open Education. In the event that you see your work posted here, and you need it to be eliminated/credited, it would be ideal if you call us on +2348064699975 or send us a mail along with the web address linked to the work, to eprojectguide@gmail.com. We will answer to and honor each solicitation. Kindly note notification it might take up to 24 – 48 hours to handle your solicitation.