Title Page
Abstract
Table of content
List of Tables
1.1 Background of the study
1.1.1 Profile of the company
1.2 Statement of the company
1.3 Objective of the study
1.4 Research questions
1.5 Research hypothesis
1.6 Significance of the study
1.7 Scope and limitation of the study
1.8 Definition of terms.
Chapter two: Review of related literature.
2.1 Topic Review break up
2.2 Model and theory relevant to the study
2.3 Current literature on the study
2.4 Sub-section of the topic problem
2.5 Summary.
3.1 The design of the study
3.2 The area of the study
3.3 Pollution of the study
3.4 Sample and sampling technique
3.5 Method of data collection.
3.6 Method of data analysis
Chapter four: Presentation and Analysis of Data.
4.1 Questions analysis of the investigative
research question.
4.2 Testing of hypothesis
4.3 Discussion of findings.
Chapter five: Summary conclusion
and recommendation.
5.1 Restatement of the problem
5.2 Summary of findings
5.3 Conclusion
5.4 Recommendation
5.5 Suggestions for further studies
References
Table 4.1: Questionnaire distribution
Table 4.2: Respondent s marital status
Table 4.3: Education qualification of respondents
Table 4.4: Respondent on Television as a better medium
Table 4.5: Respondent television as a medium to reach a group
Table 4.6: Respondent on A advertisement used by the company
Table 4.7: respondent on conviction of television advertising.
Table 4.8: Respondent on m television advert brings increase in sales volume
Table 4.9: Respondent on the class advert is directed to
Table 4.10: Respondent on television advert help in brand preference.
Table 4.11: Respondent on consumer respond on television advertising
Table 4.12: Respondent on usefulness of television advert to product
Table 4.13:respondnets on the implied of advertising brings.
Table 4.14: Respondents on the level of television advertisement
Table 4.15: Respondent on the effect of advertising on sale turnover.
Table 4.16: Respondents on actually time advertisement is presented.
Table 4.17: Respondents on sales turnover
Table 4.18: Respondent on complains on product advertising.
Table4.2: Contingency Table 1
Table 4.2.1: Calculation of chi-square
Table 4.2.2: contingency table II
Table 4.2.3: Calculation of chi-square II
Table 4.2.4: Contingency table III
Table 4.2.5: Calculation of chi-square III
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right, effectively distribute and display it to adequately meet the need of the consumers. The company must also let the people know about the existence of the product; the company must communicate the product to its target audience. This involves giving information about the product existence, features, and benefits and how it can be obtained by it target markets.
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