Powered by eProject Guide MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL | eProject Guide

MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL

Code: 86DDB138340521  Price: 4,000   61 Pages     Chapter 1-5    6320 Views

MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL

CHAPTER ONE
1.1     INTRODUCTION
It is obvious that the African Business System has been capable of producing a vast quantity of goods and services. However, in the past two decades, the African business system has also become extremely capable of producing massive amounts of information and data.
          This situation is a complete research from what previously existed in the past, marketing executives did not have a deal with an oversupply of information for planning and controlling purposes. In most cases, they gathered what little data they could and hoped that their decisions would be reasonably good.
          In fact, it was for this reason that marketing information system (MIS) came to be recognized as an extremely valuable staff function. It provides marketing management with information where previously they had been little or none and there by alleviated to a great extent the avidity of information for marketing planning and control. However, marketing management in many company as failed to store marketing information and much valuable marketing information is lost when marketing personnel change jobs and companies.

MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL


Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as a guide in developing your original research work. Thanks.

Disclaimer: All undertaking works, records, and reports posted on this website, eprojectguide.com are the property/copyright of their individual proprietors. They are for research reference/direction purposes and the works are publicly supported. Do not present another person’s work as your own to maintain a strategic distance from counterfeiting its results. Use it as a guide and not duplicate the work in exactly the same words (verbatim). eprojectguide.com is a vault of exploration works simply like academia.edu, researchgate.net, scribd.com, docsity.com, course hero, and numerous different stages where clients transfer works. The paid membership on eprojectguide.com is a method by which the site is kept up to help Open Education. In the event that you see your work posted here, and you need it to be eliminated/credited, it would be ideal if you call us on +2348064699975 or send us a mail along with the web address linked to the work, to eprojectguide@gmail.com. We will answer to and honor each solicitation. Kindly note notification it might take up to 24 – 48 hours to handle your solicitation.

Material Information
  • ₦4,000.00 1 Price:
  • 61 2 No. of Pages:
  • 5 3 No. of Chapters:
  • No 4 Has Implementation:
FOR ENQUIRIES WE ARE AVAILABLE 24/7

Contact us on

DEPARTMENT
LAW