ABSTRACT
This study examines critically constraints to marketing fish and fish product by farmers in Afikpo north l. g. a of Ebonyi state. It has been observed that fish marketing in Afikpo north l. g. a of Ebonyi state urban is a lucrative venture. Although, fishes are marketed in different forms either as fresh, smoked or dried fish. Marketers have lots of challenges, which the researcher has tried to proffer solutions to as attested by the majority of the respondents. The researcher used primary and secondary methods of data collection to gather the needed data. The data obtained through questionnaires were presented in tables and analyzed using the simple percentage. The findings have also shown that factors which militate against successful marketing of fish in Afikpo north l. g. a of Ebonyi state are: price, bad infrastructure. The study recommends that Fish marketers should form a co-operative society to enable them obtain loan from financial institutions so as to expand their marketing activities. Government and private organization should encourage fish marketers by building an organized market and effecting free trade within the study area
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