Chapter one
Introduction
1.1. Background of the study
Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately and properly done. Marketing is the action or business of promoting and selling products or services, including market research and advertising( Wikipedia). It can also be a process for creating, communicating, delivering, and exchanging orderings that have value for customers, clients, partners, and society at large. Organizations that want to be successful must do all it can to have an effective and efficient marketing network. There are various marketing activities that organizations can employ to boost patronage. They are; Relationship Marketing Relationship marketing can be highly eective, but it also requires a great deal of commitment on the part of those doing the marketing. Relationship marketing occurs over a period of time, creating a long-term strategy that addresses every stage of the customer cycle. It delivers the message of the business to customers on an ongoing basis, one requiring a daily commitment from the business. Relationship marketing activities include such practices as welcoming customers, soliciting feedback, creating customer loyalty programs, emails thanking customers for purchases and individual meetings with high-volume customers or influencers.
Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as a guide in developing your original research work. Thanks.
Disclaimer: All undertaking works, records, and reports posted on this website, eprojectguide.com are the property/copyright of their individual proprietors. They are for research reference/direction purposes and the works are publicly supported. Do not present another person’s work as your own to maintain a strategic distance from counterfeiting its results. Use it as a guide and not duplicate the work in exactly the same words (verbatim). eprojectguide.com is a vault of exploration works simply like academia.edu, researchgate.net, scribd.com, docsity.com, course hero, and numerous different stages where clients transfer works. The paid membership on eprojectguide.com is a method by which the site is kept up to help Open Education. In the event that you see your work posted here, and you need it to be eliminated/credited, it would be ideal if you call us on +2348064699975 or send us a mail along with the web address linked to the work, to eprojectguide@gmail.com. We will answer to and honor each solicitation. Kindly note notification it might take up to 24 – 48 hours to handle your solicitation.