ABSTRACT
Product planning distribution and management in an organiztion are very vital in the production and distribution of very manufacturing organization. Before ever a manufacturing company should come out with a good quality product, it must undergo many processes, from planning for either short range or long, fore casting doing market research and consumer survey, protesting the product and introducing the product to the market through different channels of distribution. The aim of this study is to describe how the Nigeria bottling company plc, Enugu is really involved in the process of product planning, distribution and management. This is done by gathering information from certain problems usually associated with product planning, and proposing remedial measures after revealing areas of problem. The question in the questionnaire were based on the research question s developed for this purpose while analysis were made using the chi-square (x2) test and percentage from here a discussion of the findings, recommendation and conclusion were made by the researcher. It is hoped that this will aid managers in planning, distribution and managing the their products by taking effective and efficient decisions in these important decision areas. For examples the company should recruit highly staff and give them adequate training.
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
A product has been defined by the American marketing association as any thing that can be offered to a market for attention, acquisition or consumption including physical objects, services, personalities, organization and desires.
A product as defined by stanchion in fundamentals of marketing. A product is a set of tangible and intangible attributes that leads to customer satisfaction. Product planning embraces all the activities that enable a company to determine what product it will market.
Management deals with all those who have supervisory responsibility ranging from the chief executive down to the first line supervisor, in this case, management is regarded to as box, that is those who direct the work of others and their own through their own offers and efforts of others thus, product planning and management, comprises all the activities that enables a customers wants and need respectively.
This involves the process of effectively planning and regulating the operations of that part of enterprises which is responsible for the actual transformation of materials into finished products. This includes all the activities required. In storage and distribution of the company’s goods.
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