THE ROLE OF EFFECTIVE COMMUNICATION TOWARDS ORGANISATIONAL DEVELOPMENT (A CASE STUDY OF MOBIL PRODUCING NIGERIA UNLIMITED, EKET)

CHAPTER ONE

GENERAL INTRODUCTION

1.0   INTRODUCTION

For sometimes now communication has became so important in business because it is a major and essential part of work of any business organization.

Newman et al (1959) define communication as an exchange of facts, idea, opinions or emotions by two or more persons. Also communication is defined as intercourse by words, letters, symbols, or messages and or way that one organization member shares meaning. Generally, communication is viewed also as that transfer of information form one person to another. This study further reports that, the short comings, are in both oral and written. Oral is by the use of telephone and face to face communication. While written is by the use of letters, telegrams and mass media communication.

The communication short comings of employees in an organization and the important of communication in business development explain why organization should work to improve their communication skills. Communication and distribution needs are varied and may often prove troubles one. The economic service suffer due to unreliability of the delivery systems and has lead to under-developed society which we are today. Effective communication can be described the situation in which the receiver receives the sender’s information with all amount of under study and co-operation, therefore returned a favourable reply back to the sender without any discomfort.

Effective communication is essential ingredients of a thriving business in an organization. Information from the source of target market received, has a direct relationship with productivity in an organization. The more people are informed about their job contents, the more required standard of performance and the technical details backed by good working environment, the higher they become prepared to face the task before them with zeal and determination.

According to Pride et al (1985), without good communication, marketing managers can either motivate personnel for co-ordinate their efforts, marketing managers must be able to communicate with the top level executives, keeps marketing managers aware of the overall company’s plans and achievements. It also guides what the marketing units are to do and how its activities are to be integrated with those of other departments such as finance, production or personnel with whose management the marketing managers must also communication to co-ordinate marketing effort.

The information system should allow for easy and effective communication among a marketing managers and sales personnel. Since communication is the art of transferring information from place or person to another, information system should aid marketers in preparing internal and external reports.

Marketers need an information system to support a variety of activities such as planning, budgeting, sales analysis and performance evolutions. A useful information system should be designed to expedite communication with other departments in the organsiation and to minimize organisational resources. It is important to note that where there is no effective communication, people may not know the current happening in the organisation the work and they will not like to lend their support.

1.1   STATEMENT OF THE PROBLEM

        The research investigates the problems of effective communication in the organization to be lack of enough fund to pay for high cost of telephone charge and lack of adequate facilities like motories. The combine effect of these problems hinder the organization to invest in the latest technology which could help them in tracing out adequate system to enable them to know where about of a particular shipment.

1.2   OBJECTIVE OF THE STUDY

1. To know how helpful effective communication is toward organization in their development.
2. To know the disadvantages and advantages of communication in an organisation
3. To know characteristic of effective communication.
4. To identify the existing line of communication in any business organization.

1.3   SIGNIFICANCE OF THE STUDY

It is true that no organization operates in a vacuum, and that all its decisions are effected by events in the environment can only be influenced but not controlled, business have to compete effectively with one another to attain the desired objectives.

This research is conducted out of the growing desire to stress the important role played by communication towards organization in this country.

The researcher is hopeful that the result of this study shall be helpful to the following:

1. Services organizations on dealing with on the time of delivery in the discharge of customers services.
2. It is hoped that it will act as sources of references for the further research in this area.

1.4   RESEARCH QUESTIONS

1. Will the management of Mobil Producing Nigeria Unlimited be able to identify the important of communication toward organisational development?
2. Will the management of Mobil Producing Nigeria Unlimited be able to mention the mode of communication employed by their company in delivery of economic services?
3. Will they be able to tell the barriers of effective communication face by their organization?

1.5   RESEARCH HYPOTHESES

1. Ho: There is no important role of communication in         organizational development

H_1:      There is important role of communication in organisational    development

2. Ho: Communication does not affect economic delivery                 service.

H_i:    Communication affect economic delivery service.

3. Ho: There is no barrier in effective communication in the                 organization.

H_i:    There is barrier in effective communication system of                 the organization.

1.6   SCOPE AND LIMITATION OF THE STUDY

This study is limited to Mobil Producing Nigeria Unlimited, Eket Local Government Area, Akwa Ibom State. In addition to the above limitation other natural limitation other natural limitations were encountered, some of which are discussed below:

1. Time: An academic research work cannot be conducted within few months but the researcher has done a lot of researches. Secondary and primary sources on this topic to an extent that help to solve the identified problems.
2. Respondents’ response: Since human being cannot be predicted and they sometimes behave and react differently to the same situation. This can hinder a smooth and idea atmosphere for conducing this study. It was anticipated that a favourable response will be received but where the response become negative, virtually the researcher will limited himself to only facts from the response.

1.7   DEFINITIONS OF TERMS:

For the purpose of clarity and better understanding of this paper, the following terms are clearly defined as used technically in the context.

Communication: This can be defined as transferring of information between individual or group of individuals through a common system or symbol (Kotler, 1988)

Communication Network: (Stoner 1989) defined it as a set of channel writhing an organisaiton or group through which communication travels.

Lines of Communication: By lines of Communication, it means the transferred of information from one person or one place to another, Bellow (1987).