CHAPTER ONE
The aims of every organization is to minimize cost and maximize profit. An effective marketing mix strategy plays an important role towards enhancing the objective to be achieve by the organization.
Those days when product was matched with the market gone. The modern marketing concept enhances the importance of consumer’s preference and consumer’s satisfaction. Therefore, the management is concerned with various policies on four elements of the marketing mix (4p) i.e. the product, the price, the promotional activities and the place.
The marketing mix strategy occupies a paramount position in the function of marketing management. It must also be cleared, that management is decision on one of the element has effects on others because they are inter-related and has weight on the performance and growth of any business form.
Today, business world has become a servant of the society by trying to provide adequately the needs and waste of the society yet some business organization find it difficult to make accurate decision on each element of the marketing mix in order to achieve the organization objectives.
Therefore, the researcher has been able to analyze some of the following problems.
Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as a guide in developing your original research work. Thanks.
Disclaimer: All undertaking works, records, and reports posted on this website, eprojectguide.com are the property/copyright of their individual proprietors. They are for research reference/direction purposes and the works are publicly supported. Do not present another person’s work as your own to maintain a strategic distance from counterfeiting its results. Use it as a guide and not duplicate the work in exactly the same words (verbatim). eprojectguide.com is a vault of exploration works simply like academia.edu, researchgate.net, scribd.com, docsity.com, course hero, and numerous different stages where clients transfer works. The paid membership on eprojectguide.com is a method by which the site is kept up to help Open Education. In the event that you see your work posted here, and you need it to be eliminated/credited, it would be ideal if you call us on +2348064699975 or send us a mail along with the web address linked to the work, to eprojectguide@gmail.com. We will answer to and honor each solicitation. Kindly note notification it might take up to 24 – 48 hours to handle your solicitation.