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THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING

Code: 7CE4CB82A7852022  Price: 4,000   74 Pages     Chapter 1-5    53 Views

The Use Of Internet As A Communication Tool In International Marketing ( A Survey Of The Opinion Of Selected Computer –literates In Enugu Metropolis) 
 
 
ABSTRACT
 
The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers. The following findings were made in the course of the study. Nigeria accepted that Internet promote international marketing Nigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens international marketing, that Nigeria international marketing or marketers make use of Internet services and unfortunately, Nigeria is not yet highly connected to Internet.
 
LIST OF TABLE
 
Table 1: opinion on weather Internet promotes international marketing.
 
Table 2: preference of either traditional or Internet marketing methods.
 
Table 3: opinion on whether Internet quickens international marketing communication
 
Table 4: respondent opinion on whether internet is used by Nigeria international markets.
 
Table 5: opinion on whether Nigeria is highly connected to internet.

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