PRONUNCIATION AND INTONATION OF ENGLISH NEWSCASTERS AS A VERITABLE TOOL FOR EFFECTIVE NEWS AND PROGRAMME
Abstract
The study that examines the pronunciation and intonation of English newscasters as a veritable tool for effective news and programme with a case study of Kwara State University, Malete staff. There is doubt about the fact that reporters, announcers newscasters and presenters are media representatives that have contact with the media audience often therefore, they must be good ambassadors by having what it takes such as good looking, knowledgeable, good pronunciation, quality intonation and other good qualities that stand out that will enables audience turn or stay turn to such television and radio station otherwise absent of those quality can mar the stations reputation. The study was anchored on the Uses and Gratifications Theory and Source Credibility Theory the research also used survey research method coupled with 100 copies of questionnaires that were administered to respondents in Kwara State University, Malete who were purposively drawn from which 90 copies were correctly filled and analysed using frequency and percentage table. Findings show that respondents sometimes notice some reporters, announcers, presenters and newscasters in Nigeria with poor pronunciation and intonatio especially among the local and state channels with few cases at the national and at rare cases at the international stations. It is also find out that poor pronunciation and intonation of newscaster/presenter either made people dislikes the presenter, hate the station or lower the integrity of the station generally. It is recommended that media outfits should recruit qualify staff especially as reporter, presenters, announcers and newscasters while training and retraining be organised by the media organisation for their staff on a regular basis.
Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as a guide in developing your original research work. Thanks.
Disclaimer: All undertaking works, records, and reports posted on this website, eprojectguide.com are the property/copyright of their individual proprietors. They are for research reference/direction purposes and the works are publicly supported. Do not present another person’s work as your own to maintain a strategic distance from counterfeiting its results. Use it as a guide and not duplicate the work in exactly the same words (verbatim). eprojectguide.com is a vault of exploration works simply like academia.edu, researchgate.net, scribd.com, docsity.com, course hero, and numerous different stages where clients transfer works. The paid membership on eprojectguide.com is a method by which the site is kept up to help Open Education. In the event that you see your work posted here, and you need it to be eliminated/credited, it would be ideal if you call us on +2348064699975 or send us a mail along with the web address linked to the work, to eprojectguide@gmail.com. We will answer to and honor each solicitation. Kindly note notification it might take up to 24 – 48 hours to handle your solicitation.