ABSTRACT
The role of traditional media communication have been very significant in rural development since the turn of this century, and with the advent of new media, the forms and ways of communication have become more specialized. Every human society has developed its traditional modes and channels of communication which characterize its existence, organization and development. These communication modes and channels form the basis upon which the communities, especially the rural community, progress (Orewere,1991).Communication, that is, transmission of information from a point called origin or source to another called destination or receiver (audience), is the life wire of every society. No wonder people continue to marvel at the continued relevance of the African indigenous media; otherwise, known as African traditional folk media, in the contemporary world despite the manifestation of Marshall McLuhan’s theory of Global Village in the contemporary world. To the rural people, the mass media proved only to be glamorous, impersonal and unbelievable in comparison with the familiar performance of traditional artist whom the villagers could see and hear and even touch emotionally. Obviously, the traditional media is the right choice of media to carry messages to the rural community for the purpose, and process of change and development (Stichele, 2000). It is also viewed that dialogue is the essence of any work in communication for development. As a matter of fact, traditional media have a remarkable impact on rural areas because of their acceptable idioms, functional significance and entertainment component. It can overcome language difficulty, speech, words and other barriers of communication like interest, understanding, interpretation, attitude and perception. Folk media are the most important vehicle of social change. It is used for educational purposes and as a tool to reform society. It helps to convey educational messages through entertainment, costume, music, dance etc.
Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as a guide in developing your original research work. Thanks.
Disclaimer: All undertaking works, records, and reports posted on this website, eprojectguide.com are the property/copyright of their individual proprietors. They are for research reference/direction purposes and the works are publicly supported. Do not present another person’s work as your own to maintain a strategic distance from counterfeiting its results. Use it as a guide and not duplicate the work in exactly the same words (verbatim). eprojectguide.com is a vault of exploration works simply like academia.edu, researchgate.net, scribd.com, docsity.com, course hero, and numerous different stages where clients transfer works. The paid membership on eprojectguide.com is a method by which the site is kept up to help Open Education. In the event that you see your work posted here, and you need it to be eliminated/credited, it would be ideal if you call us on +2348064699975 or send us a mail along with the web address linked to the work, to eprojectguide@gmail.com. We will answer to and honor each solicitation. Kindly note notification it might take up to 24 – 48 hours to handle your solicitation.