ABSTRACT
The main aim of this study was to examine newspaper readership among students in Akwa Ibom State University, Obio Akpa Campus. Based on the above, the survey method was adopted for the study. Uses and gratification theory was adopted for the study. The population for the study was students in Akwa Ibom State University, Obio Akpa Campus which were 3,732. Using Taro Yamane’s formula, the sample size for the study was 361. The instrument used for this study was questionnaire. The findings revealed that majority of students in Akwa Ibom State University, Obio Akpa Campus read newspaper occasionally for information and the challenge student face in the process of accessing newspaper is lack of newspaper stand in the school. Hence, the study recommends that newspaper publishers should make provision for newspaper stand were student can have access to newspaper.
TABLE OF CONTENTS
Title page – – – – – – – – i
Declaration – – – – – – – – ii
Certification – – – – – – – – iii
Dedication – – – – – – – – iv
Acknowledgements – – – – – – – v
Abstract – – – – – – – – vi
Table of contents – – – – – – – vii
List of Tables – – – – – – – – x
CHAPTER ONE: INTRODUCTION
1.1 Background of the Study – – – – – 1
1.1.1 Historical Development of AKSU – – – – 3
1.2 Statement of the Problem – – – – – 5
1.3 Objectives of the Study – – – – – 5
1.4 Research Questions – – – – – – 6
1.5 Significance of the Study – – – – – 6
1.6 Delimitation of the Study – – – – – 7
1.7 Limitations of the Study – – – – – 7
1.8 Operational Definition of Terms – – – – 7
References
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Review of Concepts – – – – – – 10
2.1.1 Conceptual Overview of Newspaper – – – – 10
2.1.2 History of Newspaper in Nigeria – – – – 10
2.1.3 Classification of Newspapers – – – – – 13
2.1.4 Advantages of Newspaper as a Mass Medium – – 16
2.1.5 Newspaper Readership – – – – – 18
2.2 Review of Empirical Studies – – – – – 20
2.3 Theoretical Framework – – – – – 24
2.3.1 Agenda Setting Theory – – – – – 24
References
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research Design – – – – – – 28
3.2 Population of the Study – – – – – 28
3.3 Sample Size – – – – – – – 29
3.4 Sampling Procedure – – – – – – 30
3.5 Instrument for Data Collection – – – – 30
3.6 Validity of the Instrument – – – – – 30
3.7 Method of Data Collection – – – – – 31
3.8 Method of Data Analysis – – – – – 31
References
CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS
4.1 Description of Analysis – – – – – 33
4.2 Data Presentation and Analysis – – – – 33
4.3 Discussion of Findings – – – – – 37
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary of Findings – – – – – – 39
5.2 Conclusion – – – – – – – 39
Recommendations – – – – – – 40
Bibliography – – – – – – – 41
Appendices – – – – – – – 44
LIST OF TABLES
Table 1 Gender of Respondents – – – – 33
Table 2 Age of Respondents – – – – – 34
Table 3 Level of Respondents – – – – – 34
Table 4 Respondents’ Frequency of Newspaper Reading – 34
Table 5 Benefits Respondents Derive From Reading Newspaper 35
Table 6 Factors that Influence Students’ Choice of Newspaper 35
Table 7 Type of Contents Students Read in Newspaper – 35
Table 8 Challenges Students Faced in Reading Newspapers – 36
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